I’ve produced and/or contributed to a wide variety of content projects for early-stage B2B software brands, including:
- Core messaging and brand-building (tone and voice guide, rebrands, website refreshes, etc.)
- Content and communications strategy and planning
- Building the content team / function (hiring, resource planning/budgeting, or managing freelancers or agencies)
- Comprehensive, authoritative guides, ebooks, blogs and newsletters
- Organic SEO ranking strategy and execution
- Explainer and demo videos, webinars and other video content
- Event programming and keynotes
- Original research reports
- Assessments, courses, quizzes, and similar interactive content
- Social media, ad, and email copy
Coconut Software
At Coconut, I refreshed the brand tone and voice to match the solution’s fun, tropical-themed name. This meant taking us in a more consumer direction with our copy and key content assets—which helped us stand out in a stuffy market for financial institutions.
Other work included product messaging and pitch deck work, new explainer video, guides and thought-leadership content, an industry benchmarking report, SEO page strategy, new case study format, and more.
Loopio
During my time at Loopio, we revamped the brand into a colourful, playful—but trusted and knowledgeable—leader in the RFP response space. This included collaborating on a new brand framework, visual refresh, and tone and voice work.
Our content strategy was designed to help us stand out in the market against a few key competitors–and included a new, animated explainer video, original research report, an industry assessment tool, free online course, competitive SEO strategy, and unique content (plus a visual refresh) for our annual conference.
Influitive
I enjoyed a breadth of projects as I grew from an individual content contributor to a senior manager at Influitive. This included SEO content, case studies, several video series, and bottom of the funnel content that helped fuel sales pipeline and support the sales team.
Eventually, I focused on bigger projects—like writing our first core nurtures, creating thought-leadership guides, leading on our annual conference content and planning, and our overseeing our corporate communications.
Other Work
I’ve been published by Vidyard, Collage, TalentEgg, and more. I’ve also created all kinds of copy for ads, landing pages, emails, and nurtures across topics and industries, including:
- Sales and marketing technology
- Community and customer advocacy
- Event marketing and apps
- A/B testing and product development
- Financial institutions, fintech, and customer experience
- Career development for young professionals
- Consumer writing about beauty, travel, relationships, and lifestyle topics