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Content Marketing + Communications Strategy Services
B2B Content Marketing Coaching
Content Marketing + Communications Strategy Services ✍️
I offer content and comms strategy support for B2B SaaS startups. My experience is in the seed stages to series C, between 0-50 million AAR. I’ve marketed to the following audiences: marketing teams (and various marketing roles); sales teams; product managers/developers; and financial institutions.
Example projects include:
- Finessing your core messaging and strategic narrative.
- Establishing your brand architecture and tone + voice guidelines.
- Creating your first key cornerstone content assets.
- Ongoing content strategy planning and oversight.
💰Pricing: I usually price by project, which varies depending on the scope. Most engagements start in the low thousands. I’m also open to fractional roles (full-time content/comms management a few days a week).
B2B Content Marketing Coaching 🏅
I’ve grown from a junior content writer to a director—so I know that being an in-house content person isn’t easy. And finding experienced content marketers is tough for organizations, too.
That’s why I offer mentorship packages that are perfect for content specialists, associates, or managers in early-stage SaaS organizations. I help them learn the ropes quickly—or level-up their skills so they can take on more senior roles and tasks.
While each engagement will be tailored to the individual, here are some of the focused coaching areas I can offer:
- Core Content Marketing Skills: We walk through the basics of B2B content marketing strategy, smart ways to prioritize and scale your work, and how to set up basic systems and processes for your department. Great for first time-content folks or journalists just becoming marketers.
- Writing + Editing for B2B Content: We go through common content formats, interview techniques, and edit work together so you can quickly start producing what’s needed for your marketing. Great for first-time content folks or journalists just becoming marketers.
- Senior Content Strategy Skills: We work on developing skills to become a manager or more strategic leader on your team. We’ll cover advanced content strategy, resource planning and budgeting, hiring, and more. Perfect for experienced content managers who are looking to move into more senior roles and grow their career.
- Resume Upgrade & Interview Prep: Hoping to get into the content marketing field? Or apply to a higher level role? I’ve edited tons of resumes and participated in many interviews as both a participant and hiring manager. In this package, we’ll review and update your resume. I’ll also do a portfolio review or share advice for pulling samples together or help you prep for an upcoming interview.
A pre-meeting call and questionnaire will be used to shape the program before sessions start.
💰Pricing: Sessions are sold in packages, based on needs or goals for the program/mentee. I will try to work within your PD budget to come up with a plan that works, but base packages for coaching start $1,500+. Resume upgrade packages start at $500.
Workshops & Training 👩🏫
Want to help your marketing, sales, or founding team become stronger at writing and SaaS messaging? Have me come in for a pragmatic, resource-filled presentation or workshop.
I’ve spoken at or hosted at a handful of SaaS-focused events, including Advocamp, Loopicon, the Data Marketing Conference, Oneeleven, and more. I’ve also been through two speaking courses: Shine Bootcamp and Speaker Labs.
Topics include:
- Building your brand tone, voice, and messaging
- B2B writing pitfalls to avoid
- Content marketing strategy 101
- Creating engaging social media content
See a sample recorded presentation here. 📹
💰Pricing: Presentations and workshop pricing varies, depending on the length of the presentation and nature of the workshop (i.e. how much prep-work or customization is involved). Most hour-long sessions start at $1,500. For charitable or non-profit organizations, I will consider discounts.