Hi there 👋! I’m Jill. I help B2B brands sound smart and sell themselves to the right people.

You can learn more about my past work, services, and thoughts on content marketing here on my website.

Content Strategy Based on Business Needs—Not Buzzwords

Most B2B content can’t be clearly tied to go-t0-market strategy…or any concrete strategy, for that matter.

Instead, it’s often driven by blog quotas, the buzzword of the month, or internal stakeholders with “a great idea for a thought leadership piece.”

And look, those things are fine. But they usually don’t produce the results your company actually needs—like reaching your audience, standing out against competitors, or generating business.

I’m a great content producer. (Well-researched core assets, clever copy writing, and SEO are my specialties.) But I’m even better at understanding what a marketing team needs to achieve and determining what messaging, branding, and content will get them there.

If you’re ready to use content to grow the smart way, we should chat. 💬